codegreen · the pre-launch community kit

We build a Cult that your game deserves!

The system that grew India’s largest Discord for an unreleased game from 8K to 100K+ members — packaged into templates, rituals and playbooks your studio can run this week.

doors open tue 17 nov 2026 · -- days

01 / the belief

Audiences watch. Cults show up.

They test your builds, defend your patches and bring their squad on launch day. A community isn’t an audience — it’s a living system of identity, rituals and feedback loops. We packaged the one that worked, so your game’s health reads code green before day one.

02 / inside the server

A Discord that runs like a ritual.

Module 2 is an importable server template with onboarding, roles, bots and 30 ready-to-post messages. Here it is running for a fictional game.

#welcomestart here, traveller

illustrative mock-up of the kit’s server template · fictional game, names and numbers

03 / community builds

Six systems. One cult.

Every build in the kit comes from something that ran on a live pre-launch community — then got turned into a template you can copy.

identity & lore

Name your people, set your tone of voice and write the code they live by.

module 1

xp & rank ladder

Five ranks, XP thresholds and quests that reward testing, art and invites.

module 3

weekly rituals

A rota of events that gives people a reason to show up every week.

module 3

tester program

Recruit, screen, run and learn — then post “you said, we did”.

module 4 · sample numbers

ambassadors & creators

A charter, tiers and perks for the players who recruit players.

module 5

pre-launch dashboard

The numbers your producer and publisher actually ask for, every week.

module 7 · sample numbers

04 / what’s inside

Nine modules. Zero theory.

Notion workspace, Discord server template, Google Sheets and Forms. Studio adds the case study, a 60-minute walkthrough and a launch-week war room.

  1. 00

    start here

    90-day pre-launch roadmap

    solo · studio
  2. 01

    community foundations

    identity worksheet, voice, rules

    solo · studio
  3. 02

    discord server system

    template, onboarding, bots, 30 posts

    solo · studio
  4. 03

    engagement loops

    xp ladder, rituals, referrals, calendar

    solo · studio
  5. 04

    playtest & testers

    forms, screening, surveys, insights

    solo · studio
  6. 05

    ambassadors & creators

    charter, tiers, outreach, key tracker

    solo · studio
  7. 06

    moderation & safety

    escalation, mod training, crisis posts

    solo · studio
  8. 07

    metrics & reporting

    kpi dashboard, weekly report

    solo · studio
  9. 08

    case study: rise of a cult

    timeline, walkthrough video, war room

    studio

05 / proof

Built on a cult that actually happened.

Made by Karan Chhabra, who built the pre-launch community for Indus Battle Royale into India’s largest Discord for an unreleased game — and told the story at GDC 2025.

discord members, from 8K
100K+
pre-launch community
300K+
closed-beta testers
50K+
downloads on launch day
1M
gdc 2025 · community management summit “Rise of a Cult: Impact of Community on Unreleased Games”

06 / two packages

Pick your path.

One-time payment. Doors open Tuesday 17 November 2026 — the waitlist gets 30% off until 24 November.

solo

$49waitlist price $34

For indie devs and first-time community managers.

  • Modules 00–07
  • Discord server template + 30 ready posts
  • Tester, ambassador and moderation playbooks
  • Pre-launch KPI dashboard
  • 1 person · email support
join the waitlist

building in india? regional pricing at launch: ₹1,499 solo · ₹4,999 studio

07 / questions

Before you join.

What exactly do I get?

A Notion workspace with nine modules, an importable Discord server template, and Google Sheets and Forms for your tester program, ambassador tracker and KPI dashboard. Studio adds the “Rise of a Cult” case study, a 60-minute walkthrough and a war-room checklist.

Who is it for?

Indie and small studios 3–12 months from launch without a dedicated community manager, and first-time community managers who need a proven structure fast.

When can I buy?

Doors open Tuesday 17 November 2026. Waitlist members get 30% off until 24 November.

Is there pricing for India?

Yes — ₹1,499 for Solo and ₹4,999 for Studio through a regional code at launch.

Can I get a refund?

Yes. If the kit isn’t for you, email us within 14 days for a full refund.

Do you build communities for studios directly?

Not right now — the kit is how codegreen works with studios in 2026. For partnerships, write to [email protected].

08 / join early

Is your community on code green?

Join the waitlist for 30% off on launch day and the free Pre-Launch Community Checklist first.

no spam · one email a week at most · [email protected]